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The main purpose of this site appears to be to sell their “keto dash system”. The QRG are really clear in saying that it should be obvious who is responsible for the information on a site:Ģ) The site has very little external reputation. But, here are my thoughts based on things in the QRG.ġ) There is no about page for this site. No one outside of Google can say what changed in the algorithm to cause this drop.
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If you look at the page that used to rank well for this term, it has loads of good, helpful information. The site that used to rank #1 for this phrase in July of 2018 was. (I’m really familiar with most of these websites as I’ve been actively keto for seven months now and down almost 30 lbs. To investigate this, I looked at the SERPS for “keto diet”. They also added information to say that even if a website or the creator of its content have a mildly negative reputation, this can be a sign of low quality: This highlighted section was recently added to Google’s QRG: I believe that what we are seeing here is the effect of Google finding new ways to evaluate YMYL sites in terms of safety and trust. Some sites saw massive drops (screenshots from SEMRush ): There was huge movement in this vertical.
Google search engine updates update#
We also know that this update has not finished rolling out yet: Here is the checklist my team and I use when evaluating sites in the eyes of Google's Quality Raters' Guidelines. With a couple of months of instituting changes, they jumped from page 2-3 for their main terms to top three rankings for most of them. The most important changes though were in how this site demonstrated their E-A-T (Expertise, Authoritativeness and Trust) and also in improved internal linking. I really loved this tweet that seemed to be an example of that: įor this particular site, we had done a site quality review and had recommended a number of changes. I was thrilled to see that Danny quoted a tweet of mine as an example of how a site can see improvements after implementing changes based on the QRG:Īnd paying attention to them apparently can work. He pointed out that the Quality Raters’ Guidelines (QRG) are a great guide to help us determine what Google considers to be high quality. When asked how a site could recover from being negatively affected by this update, Danny gave the usual Googley answer of “just create great content”. Danny Sullivan, using the Search Liaison twitter account tweeted the following, which essentially just told us that this was a similar update to the March 9 Google update : Google does not always announce that they have made an algorithm update. I’ll explain these in greater detail later in this article. Many large changes with multiple locations across the country appear to have dropped in rankings in favor of smaller, locally based businesses.Many sites in the diet, nutrition and medical device niches were greatly affected.This update has mostly affected YMYL (Your Money or Your Life) sites.The influx of emails is at least five times as many as we received for the March 9 update and that was a huge update as well. The fact that I’m getting this many emails tells us that this is an update with huge impact. However, in this case, I am getting so many emails that I wanted to have my thoughts in an article quickly. Usually when I write a post about a big algorithm update, I wait for a couple of weeks to pass so that I can fully investigate. But please know that this update does expand outside of those verticals. There is a local component, and also some sites that are not YMYL are affected as well.Īdded August 8: Barry Schwartz has coined this the Medic Update as a large number of sites in medical niches were affected. Note: While this article focuses on mainly the effects of this update on YMYL sites, it looks like it is much broader than just that. This really does look like a change to both of the organic and local ranking algorithms. However, as local SEO expert Joy Hawkins has pointed out, this does not appear to be the case. maps listings.) I initially had wondered if the local changes were just reflecting the differences in organic, as organic rankings are likely a factor in where Google places you locally. This algorithm update appears to have affected both the organic search results and the local results (i.e. However, the majority of those that did see changes were very strongly affected. It is important to note that most sites that I monitor did not see any significant changes. I have been covering algorithm updates for a long time and this is one of the biggest updates that I can recall. My thoughts on the AugGoogle Algorithm Update